The Practice of Using Information Provided by Cookies for Directing

question 88

Multiple Choice

The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

• A)viral marketing.
• B)buzz.
• C)data mining.
• D)behavioral targeting.
• E)spyware

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Definitions:

Reflective Self-awareness

The conscious examination and understanding of one's thoughts, feelings, and behaviors.

Growth

The process of increasing in size, quantity, value, or strength.

Morbid Obesity

A condition characterized by an excessive amount of body fat, which may have adverse effects on health, including increased risk of diseases.

Weight Loss Program

A structured plan designed to help individuals achieve and maintain a healthier weight through diet, exercise, and sometimes medical intervention.