Christopher Wright,a Salesman of 3S Computers,is Preparing for a Very

question 28

Essay

Christopher Wright,a salesman of 3S Computers,is preparing for a very important sales call and needs to be prepared for customer objections.What are the general guidelines that Christopher should review regarding how to handle objections?

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Definitions:

Endorsement Contracts

Legal agreements in which a party, often a celebrity, agrees to promote a product, service, or brand in exchange for compensation.

Likability

The quality that makes a person pleasant, friendly, and easy to like.

Mere Exposure Effect

The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Soft-Drink Companies

Businesses that manufacture and market non-alcoholic beverages, especially carbonated drinks.