Charles Landon Sells Software to Large Manufacturing Firms

question 18

Multiple Choice

Charles Landon sells software to large manufacturing firms.He strives to convert prospects into customers.After customers have purchased from Charles,what is the LEAST likely action he should take if he wants to ensure future sales?

• A) Keeping service promises
• B) Increasing account penetration
• C) Contacting the account regularly
• D) Asking about the prices offered by competitors
• E) Providing the customer with problem-solving ideas

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Definitions:

Open Market Operations

Central bank activities involving buying and selling government securities in the marketplace to influence the money supply and interest rates.

Money Supply

The all-inclusive measure of monetary resources present in an economy at a specific juncture.

Interest Rates

The cost of borrowing money or the return for investing, typically expressed as a percentage of the principal, varying over time based on economic conditions.

Deposit Expansion Multiplier

The ratio that measures the potential increase in total deposits in the banking system generated from an increase in primary deposits.