If PepsiCo and Coca-Cola Use Celebrities to Challenge the Taste

question 63

Multiple Choice

If PepsiCo and Coca-Cola use celebrities to challenge the taste of the other firm's cola,this is referred to as ____ positioning.

• A) direct
• B) focused
• C) head-to-head
• D) avoidance
• E) parallel

---

Definitions:

American Politics

encompasses the political structure, processes, and behavior in the United States, including government institutions, elections, and public policies.

Democratization of America

The process by which America has pursued the expansion of democracy through its history, including extending voting rights to different groups.

Reform Movements

Social or political movements aimed at making gradual improvements or changes in society, often focused on issues like civil rights, gender equality, or environmental protection.

Mid-19th Century

The period approximately between 1830 to 1870, marked by significant industrial, social, and political changes in many parts of the world.