Institutional Advertising

question 329

Multiple Choice

Institutional advertising:

• A) tries to stimulate primary demand rather than selective demand.
• B) involves no media costs.
• C) tries to develop goodwill for a company or even an industry.
• D) tries to keep a product's name before the public.
• E) is always aimed at final consumers or users.

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Definitions:

Know

To be aware of through observation, inquiry, or information; to have knowledge or information about.

They're

Contraction of "they are," used as a subject in a sentence to refer to multiple people or entities.

Than

A conjunction used in comparisons to highlight differences between two things.

Phantom Menace

A perceived threat or problem that either does not exist or is greatly exaggerated.