Combiners

question 215

Multiple Choice

Combiners

• A) look at various submarkets for differences rather than similarities.
• B) try to increase the size of their target markets by merging two or more segments.
• C) aim at one more market segments and offer each different marketing mixes.
• D) have decided to sacrifice profits for sales volume.
• E) aim at one submarket with a specialized marketing mix.

---

Definitions:

Personal Responsibility

The concept emphasizing an individual's obligation to manage their own actions, decisions, and well-being in various aspects of life.

Equity Theory

A theory in social psychology that explains how individuals perceive fairness in the distribution of resources within their interpersonal relationships.

Motivation

The psychological process that arouses and directs goal-oriented behavior.

Perceived Inequity

A feeling or perception that one's inputs or contributions are not being rewarded or recognized fairly relative to others.