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People have always been materialistic, even in the most primitive societies.
S-R Habits
Behaviors that are formed through the repeated pairing of a specific stimulus (S) and response (R), leading to a habitual action.
Prefrontal Cortex
The part of the frontal lobes of the brain involved in complex behaviors including planning, decision making, and moderating social behavior.
CS-CR Association
The learned association between the conditioned stimulus (CS) and the conditioned response (CR) in classical conditioning.
Pavlovian Conditioning
The association of a response with an environmental event as the result of pairing that event (conditioned stimulus, or CS) with a biologically significant event (unconditioned stimulus, or UCS).
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