SCENARIOS Alberto Culver Company

question 134

Multiple Choice

SCENARIOS
Alberto Culver Company
The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Silicon Graphics,Inc.SGI wants to create a 3-dimensional firearms training systems by using the same computer technology it currently uses.This training system would simulate actual situations by projecting images on screens and allow police SWAT teams to practice their responses.It would be an example of a(n) :

• A) marketing mix expansion
• B) increase in marketing line breadth
• C) decrease in product mix width
• D) product line contraction
• E) increase in product line depth

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Definitions:

Structured

An organized and systematically arranged approach, often referring to data, processes, or systems.

Management Information Systems

Systems designed to manage an organization's data, providing essential information for decision-making processes.

Disruptive Innovation

An innovation that significantly alters the way that industries operate, often displacing established market leaders.