Companies Like Hewlett-Packard and Frito-Lay Routinely Monitor Blogs to Gain

question 176

Multiple Choice

Companies like Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

• A)popular trends among members of the over-65 market.
• B)technological advancements that can be used to promote their brands.
• C)new slang terms to create more effective advertisement copy.
• D)recruiting prospective employees.
• E)customer complaints and suggestions.

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Definitions:

Heuristic

A problem-solving approach using practical methods or shortcuts to generate satisfactory, though not always optimal, solutions.

Algorithm

A step-by-step procedure or formula for solving a problem or accomplishing some end within a finite number of steps.

Ethnic Minority

A group of people who have different national or cultural traditions from the main population within a country or region.

Verbal Aptitude

The ability to understand and process words and language, both in speaking and writing.