Which of the Following Is an Example of a Defensive

question 16

Multiple Choice

Which of the following is an example of a defensive strategic goal that might be used to explain why MTV developed MTV European, a pan-European cable and satellite system that transmits music-based programming across the continent?

• A) To maximize its total sales revenues.
• B) To improve its overall market position.
• C) To increase its long-term growth and profit prospects.
• D) To preempt competitors' global moves.

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Definitions:

Performance Measure

A metric or indicator used to assess the efficiency, effectiveness, and success of an organization's operations or employees.

Investment Turnover

A measure of a company's efficiency in using its assets to generate sales or revenue; the ratio of sales to investment in assets.

Income From Operations

The profit realized from a business's ongoing, core business activities, excluding deductions of interest and taxes.

Invested Assets

Resources or funds committed to investments in securities, real estate, or other vehicles with the expectation of earning returns.