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Imagine You Are a Consultant and You Have Been Asked

question 14

Essay

Imagine you are a consultant and you have been asked to give a seminar to bank employees on how they can use the five dimensions of service to improve customers' perceptions about the quality of the bank's service.What ideas would you give them to better customers' perception of each of the bank's service dimensions?

Identify and explain different persuasion tactics and their effectiveness.
Recognize the role of conditioning (classical and operant) in shaping attitudes.
Comprehend how repeated exposure affects perception and belief.
Understand the use of fear in persuasion and its potential outcomes.

Definitions:

Moral Intuition

The instantaneous, gut-feeling or emotionally charged judgments that people make about what is right or wrong, moral or immoral, without conscious reasoning.

Role Confusion

A situation in which an individual is unsure about their role in society or lacks direction in their personal or professional life.

Affectionate Relationships

The emotional bonds and connections formed between individuals that involve feelings of warmth, care, and love.

Independence

The state or quality of being self-reliant and free from outside control or support in decision-making and daily activities.

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