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Hertz Car Rental Has a Customer Loyalty Program Called Gold

question 16

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Hertz Car Rental has a customer loyalty program called Gold Plus Rewards that rewards members with one point per dollar spent on qualifying rentals.Free weekend rentals can be earned for as few as 500 points.By having a customer loyalty program,Hertz is using __________ marketing.


Definitions:

Number Filters

Features in data analysis and spreadsheet software that allow users to filter data sets based on numerical criteria, such as greater than, less than, or within a specific range.

VLOOKUP

A function in spreadsheet applications that searches for a value in the first column of a table array and returns a value in the same row from a specified column.

HLOOKUP

A function in spreadsheet software that searches for a value in the top row of a table or range and returns a value in the same column from a specified row.

INDEX

A function in programming and spreadsheet software that returns the value of an element in a table or array, identified by row and column numbers.

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