The Opening Paragraph of a Sales Letter Should

question 65

Multiple Choice

The opening paragraph of a sales letter should:

• A) explain why the reader should buy a product.
• B) grab the reader's attention.
• C) ask the reader to take a specific action.
• D) point out a deadline for action.
• E) all of these.

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Definitions:

Law of Diminishing Returns

The principle stating that as investment in a particular area increases, the rate of profit from that investment, after a certain point, cannot continue to increase if other inputs remain constant.

Cost Curve

A graphical representation showing the cost of producing different quantities of output, typically illustrating concepts such as marginal and average costs.

Per Unit Costs

The average cost incurred for producing or acquiring one unit of a product or service.

Resource Prices

Refer to the market values assigned to natural or human-made materials that are used in the production of goods and services.