The Salesperson Should Decide Which Element(s) of the Presentation Mix

question 94

Multiple Choice

The salesperson should decide which element(s) of the presentation mix to emphasize in a particular presentation based primarily on:

• A) sales call objective, customer profile and customer benefit plan.
• B) financial objectives, product newness, number of customers and inventory levels.
• C) competitor activity, current inventory levels and bonus plans.
• D) persuasive communication, competitor activity and financial objectives.
• E) inventory levels, financial objectives, marketing plan and distribution strategy.

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Definitions:

Shape Style

A set of predefined formatting options in graphic design software that can be applied to shapes, including colors, outlines, and effects.

Data Series

A sequence of data points, typically plotted on a graph or chart, representing related values over a period.

Histogram Chart

A graphical representation, using vertical bars, to show the distribution of numerical data over a set of intervals or bins.

Rectangle

A quadrilateral with four right angles and opposite sides that are equal in length.