A Formula Selling Presentation Is a Format That

question 293

Multiple Choice

A formula selling presentation is a format that

• A) emphasizes probing and listening by the salesperson to identify needs and interests of prospective buyers.
• B) focuses on problem identification, where the salesperson serves as an expert on problem recognition and resolution.
• C) consists of information that must be provided in an accurate, thorough, and step-by-step manner to inform the prospect.
• D) assumes that given the appropriate stimulus by a salesperson, the prospect will buy.
• E) relies on exhibits at trade shows, professional meetings, and conferences.

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