One of the Weaknesses Inherent in the Use of the BCG

question 296

Multiple Choice

One of the weaknesses inherent in the use of the BCG business portfolio analysis is that it

• A) causes tension between different divisions when one is labeled a "star" and another a "dog."
• B) reduces employee motivation to move a low valued SBU to a higher one.
• C) considers too many SBU factors beyond market growth rate and relative market share.
• D) does not require sales forecasts in order to be implemented.
• E) is often difficult to obtain the needed information to correctly place SBUs in the matrix.

---

Definitions:

Self-enhancement

A cognitive or motivational process characterized by the tendency to view oneself in an overly favorable manner.

Self-esteem

An individual's subjective evaluation of their own worth or value.

Self-insight

The capacity to gain an accurate and deep intuitive understanding of one's own nature, emotions, and behavior.

Self-schema

The cognitive structures derived from past experience that represents a person's beliefs and feelings about themselves in specific domains.