A Disadvantage of the Concentrated Targeting Strategy Is That

question 87

Multiple Choice

A disadvantage of the concentrated targeting strategy is that

• A) the firm's financial condition is tied to a single and specialized marketing mix.
• B) large sales volumes cannot be generated.
• C) production costs may be higher than with other strategies.
• D) marketing personnel may become dissatisfied with the limited opportunities provided by this approach.
• E) marketing costs are often higher than for other strategies.

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Definitions:

Illogical Preferences

Choices or decisions made that contradict rational decision-making models or that do not follow logical consistency.

Reference Points

Specific targets or standards against which subsequent achievements, experiences, or the current status can be compared.

Goal Setting

The process of identifying specific, measurable, and time-targeted objectives.

Information Gathering

The systematic collection of data or facts from various sources for a specific purpose, such as analysis or decision-making.