One Way to Make a Service More Tangible Is to Have

question 14

Multiple Choice

One way to make a service more tangible is to have customers ________.

• A) read about it on a website
• B) experience the service through a trial
• C) receive a brochure that highlights the advantages and disadvantages of the service
• D) Google the service and see who provides the services in their area
• E) use the service at a regular basis

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Definitions:

Oval Window

The membrane-covered opening between the middle ear and the inner ear, transmitting sound vibrations to the cochlea.

Scala Vestibuli

Division of the cochlea lying above the spiral lamina and vestibular membrane.

Helicotrema

Opening at the apex of the cochlea through which the scala vestibuli and the scala tympani of the cochlea connect.

Bony Labyrinth

A complex system of channels and cavities within the temporal bone of the skull, housing the organs of hearing and balance in the inner ear.