When Google Chose a New Model for Its Advertising,it Decided

question 163

Multiple Choice

When Google chose a new model for its advertising,it decided to

• A)show advertisements that were the exact opposite of a consumer's profile to give the ads a higher awareness rate.
• B)randomize the time periods between ads and banners rather than use a steady schedule in order to keep the ads more noticeable.
• C)customize all advertisements based upon customers' preferences for color,music,and fonts based on information obtained from cookies.
• D)create a "quality score" to predict how effective an ad would be based on factors such as click-through rates,advertiser history,and keyword performance.
• E)create an "ad-option" page for consumers to create their own consumer profile-blocking out products and services they don't want and selecting the products and services they do.

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Definitions:

Somatic Sensing

Somatic sensing involves the perception of bodily sensations, including touch, temperature, pain, and proprioception, integral to physical experiences.

Integration

Summing up of excitatory and inhibitory signals by a neuron or by some part of the brain.

Ciliary Muscle

Within the ciliary body of the vertebrate eye, the ciliary muscle controls the shape of the lens.

Iris

Muscular ring that surrounds the pupil and regulates the passage of light through this opening.