Grackin Corporation Is Pushing into a New County in Which

question 18

Multiple Choice

Grackin Corporation is pushing into a new county in which they are not well-known already,as they are in their current territories.As part of this new push,the sales director decides to use a strategy of aggressive cold-calling by the salespeople.
-An advantage to hosting educational seminars for potential prospects,aside from developing a list of prospects who have opted in to contact from your company,is:

• A)getting the opportunity to present your product for several hours under the pretense of teaching the attendees something
• B)forcing the sales representatives who present the seminar to get out of their comfort zones and improve their presentation skills
• C)allowing prospects to see your company headquarters so they can start to view you as a trusted partner
• D)establishing your company as an expert and positioning it as more education-focused and giving than competitor companies that do not conduct seminars
• E)bringing in the extra revenue from the fees you charge to attend these educational seminars and make the required minimum purchase at the seminar

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