Cirrus Shoes Received Negative Publicity When the Company's Brand Ambassador

question 97

Multiple Choice

Cirrus Shoes received negative publicity when the company's brand ambassador was convicted of sexual assault.The company was forced to rescind their association with entertainer Adrian Richardson due to the negative impact on its image.This scenario is an example of

• A)overexposure.
• B)risk to the advertiser.
• C)celebrity popularity.
• D)overshadowing the product.
• E)consumer-celebrity merging.

---

Definitions:

Individualistic

Characterized by the prioritization of personal goals and autonomy over group goals and cohesion.

Personality Traits

Enduring characteristics or qualities of an individual that influence behaviors, emotions, and thoughts across various situations.

Social Phenomena

Events, behaviors, or structures that occur within the context of society, influenced by and influencing individuals and groups.

Individualistic

Describing a cultural or personal orientation that emphasizes personal independence and the self over communal or societal interests.