Which Term Refers to Maintaining Contact with a Customer in Order

question 2

Multiple Choice

Which term refers to maintaining contact with a customer in order to evaluate the effectiveness of the product and the satisfaction of the customer?

• A) Internalization
• B) Resale
• C) Follow-up
• D) Sales penetration
• E) Transaction selling

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Definitions:

CM Ratio

The contribution margin ratio, calculated as the contribution margin divided by net sales revenue, indicating the proportion of sales revenue available to cover fixed costs and generate profit.

Traceable Fixed Expenses

Fixed costs that can be directly linked to a specific department, project, or segment of a business.

Common Fixed Expenses

Overhead costs that do not vary with the level of production or sales, shared across different segments of a business.

Business Segments

Distinct parts of a company that can be separately identified by the products or services they offer or by geographic regions.