Becca Likes to Introduce the 100 Percent Organic Fruit Juice

question 40

Multiple Choice

Becca likes to introduce the 100 percent organic fruit juice her company has just begun to manufacture by giving retail store managers a small sample bottle to take home and try.Becca is using the _____ approach.

• A) sales promotion
• B) product
• C) showmanship
• D) customer benefit
• E) premium

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Definitions:

George Simmel

A German sociologist and philosopher known for his analyses of modern urban life, social structures, and the philosophy of money.

Macro-Level

Analysis or perspectives that focus on large-scale systems, structures, or processes within societies or organizations.

German Philosophers

Intellectuals from Germany who have contributed significantly to philosophy with their works on metaphysics, ethics, logic, and social theory.

Immanuel Kant

A German philosopher in the 18th century whose work on metaphysics, epistemology, ethics, and aesthetics had a profound impact on various philosophical movements such as the Enlightenment.