Innovative Installers Innovative Installers Provides a Variety of Services Related to Office

question 1

Multiple Choice

Innovative Installers
Innovative Installers provides a variety of services related to office space and relocations including installation services. Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.
-When the company uses cold calling to find potential customers,it is basing its methodology on the:

• A) Sherman's Law of Referrals.
• B) laws of comparative advantage.
• C) the iceberg principle.
• D) the 80/20 rule.
• E) the law of averages.

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Definitions:

Interview Process

A structured interaction between a job applicant and an employer aimed at assessing the applicant's suitability for a specific position.

Prospecting

The act of seeking out prospective clients, customers, or purchasers to expand business opportunities.

Solicited

Requested or sought after, often in the context of feedback, opinions, or information.

Open-ended Interview

An interview format that allows respondents to answer in their own words, providing depth and insight into their perspectives.