Careerbuilder

question 17

Multiple Choice

Careerbuilder.com has made its Monk-e-mail site, which allows users to send personalized, private-themed e-cards for all occasions, so compelling that more than 100 million Monk-e-mails have been sent since 2006. Careerbuilder.com is using ________ to promote its services.

• A) viral marketing
• B) opt-out marketing
• C) customerization
• D) niche marketing
• E) buzz marketing

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Definitions:

Quick Decisions

Making choices rapidly, often without taking much time to consider the possible consequences.

Narcissistic Personality Disorder

A mental disorder characterized by a long-term pattern of exaggerated self-importance, the need for admiration, and a lack of empathy for others.

Grandiosity

An exaggerated sense of one's importance, power, or abilities, often present in psychiatric conditions.

Self-importance

The overemphasis on one's own worth, abilities, or significance often at the expense of consideration for others or reality.