A Manufacturer of Computer Printers Has Decided to Add Scanners

question 86

Multiple Choice

A manufacturer of computer printers has decided to add scanners to its line. Which kind of advertising should it stress if it wants to persuade consumers to buy its brand of more or less similar scanners?

• A) Reminder
• B) Cooperative
• C) Pioneering
• D) Institutional
• E) Indirect competitive

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Definitions:

Synapses

The junctions through which neurons signal to each other or to non-neuronal cells such as those in muscles or glands.

Childhood

The period of life from birth to adolescence, characterized by rapid physical growth, cognitive development, and emotional maturation.

Weaken

To reduce the strength, effectiveness, or intensity of something.

FMRI

Functional Magnetic Resonance Imaging, a neuroimaging technique that measures brain activity by detecting changes associated with blood flow.