If the Promotion Objective Is to Arouse Desire and Obtain

question 262

Multiple Choice

If the promotion objective is to arouse desire and obtain action, which type of publicity would work best?

• A) Blogs
• B) Direct-to-consumer press releases
• C) Podcasts
• D) Case studies
• E) Facebook

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Definitions:

Ethical Principles

Fundamental guidelines that dictate behavior, ensuring actions are morally right and beneficial to society, such as honesty, integrity, fairness, and respect.

Rules of Conduct

Established guidelines and principles designed to govern behaviors and actions within an organization or profession.

Ethical Mission

A company's commitment to conduct its business in accordance with ethical principles, focusing on social responsibility, fairness, and sustainability.

Core Value Pronouncement

The explicit declaration of the fundamental beliefs or guiding principles of an organization, which shape its culture and decision-making.