A Basic Test of the Usefulness of the Market Segmentation

question 113

Multiple Choice

A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can

• A) increase sales and profitability.
• B) stand up to legal scrutiny.
• C) be socially responsible.
• D) create sustainable demand.
• E) produce product differentiation.

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Definitions:

French Colonies

Territories around the world that were under French control from the 16th century onward, contributing to the spread of French culture and language.

Midwest

The Midwest is a region of the United States located in the north-central part of the country, characterized by its largely flat terrain and significant agricultural output.

Primary Crop

The main agricultural product that is grown within a specific area or region, often serving as a significant source of income or export.

Economic Fortunes

The varying levels of success or failure in the financial performance of an individual, company, or economy.