Clearwater Hampers Clearwater Hampers Is a Small British Company That Sells Luxury

question 5

Multiple Choice

Clearwater Hampers
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call on the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state.
-What type of approach will Austin be using if he enters the CEO's office and says,"Good morning.I'm Peter Austin from Clearwater Hampers."

• A) Situational
• B) Introductory
• C) Self-effacing
• D) Neutral
• E) Curiosity

---

Definitions:

Cartels

are agreements between competing firms in the same industry to control prices, limit production, or divide markets, in order to increase profits by reducing competition.

Homogeneous Product

A homogeneous product is one that is perceived by consumers as identical in quality and function to a product from another producer.

Entry Barriers

Entry Barriers are obstacles that make it difficult for new entrants to enter an industry, protecting existing firms from competition.

Oligopoly

An oligopoly is a market structure dominated by a few large firms, leading to limited competition and possibly collaborative behavior to control prices and market share.